Taxpayer-Funded Ads Put White House Spending Under Scrutiny

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ByMiles Harrington

October 6, 2026

A Reuters/Ipsos poll found broad opposition to taxpayer-funded ads featuring President Trump as money from Homeland Security pays for the campaign ahead of the midterms.

A federal advertising campaign featuring President Donald Trump has put the White House’s use of public money under scrutiny less than a month before the November 3 midterm elections. A Reuters/Ipsos poll found 86% of Americans, including four in five Republicans, consider it inappropriate to use taxpayer money for television ads featuring Trump or Cabinet members before the vote.

The White House reportedly transferred $20 million from the Department of Homeland Security to pay for the advertisements. Three nationally broadcast spots promote messages including “America will never be a communist country,” a “golden age of America” and a “final battle” against the “deep state.” Each carries a disclaimer stating that it was paid for by the U.S. government.

The administration describes the ads as public-service announcements. A White House spokesperson said they remind Americans “to love their country and understand what makes it worth defending, at home, at our borders, and abroad.” Trump said Monday that he would pay for the ads himself or use money raised by MAGA Inc.

Neither defense settles the central question: whether the campaign serves a government communications purpose or amounts to political advocacy paid for with appropriated funds. The available reporting does not establish that the administration violated a law. But the DHS funding, the ads’ political language and their timing make the spending a legitimate subject for congressional oversight.

The Reuters/Ipsos poll surveyed 4,506 adults, with a margin of error of about two percentage points. Opposition spanning party lines suggests the issue reaches beyond predictable partisan disagreement. Trump’s offer to pay privately or use MAGA Inc. funds raises a practical question: whether the funding arrangement will change. The source material does not describe a replacement plan.

The dispute comes as Republicans face a difficult election outlook. The Cook Political Report forecasts a Democratic net gain of five to 15 House seats, potentially giving Democrats 220 to 230 seats; 218 are needed for a majority. Six Senate seats have shifted toward Democrats in Cook’s ratings since June, making a change in Senate control a possibility, NPR reports.

A recent NPR/PBS News/Marist poll gave Democrats a nine-point advantage on the congressional ballot test. Trump’s approval was 37% in a polling average. A separate Reuters/Ipsos poll conducted through October 5 put approval at 32%, matching the lowest level of his presidency in that survey. These are results from different polls, not a single estimate. Reuters/Ipsos also found registered voters favored Democratic congressional candidates 44% to 37%.

Hispanic voter results point in the same direction but vary by poll. Reuters/Ipsos measured Trump’s approval among Hispanic Americans at 24%; an NBC News and Telemundo poll found 27% approval and 69% disapproval. The surveys are distinct, though both show weak support.

Economic concerns compound the challenge. An AP/NORC poll found 65% of respondents attributed higher-than-usual prices more to Trump’s policies than to factors outside his control, while 26% approved of his handling of the economy. Trump acknowledged the historical risk to his party, saying presidents do not fare well in midterms, Republican or Democrat.

For Congress, the immediate task is narrower than interpreting the election forecasts: establish what DHS funds were authorized to cover, who approved the transfer and what standards governed the ads. The source material identifies the transfer and the administration’s defense, but does not include the appropriations documents or a detailed legal analysis. Those records would allow lawmakers to assess whether public money served a defined government purpose—and whether officials can account for the decision.

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